Creating a Website Asset For Your Business

Posted on April 1, 2010. Filed under: Business Strategy, social media, Uncategorized | Tags: Internet asset, small business, social media, Social Networking, Trey Markel |

When it comes to business assets, most people think of a commercial building, equipment of some kind, accounts receivables or maybe a bit of inventory. With the world-wide-web and social media taking off like a rocket ship, there is another form of asset that can add value to a small business or any business for that matter. Though this asset may not be tangible, it may be worth way more than your commercial building or inventory.

MySpace.com sold to News Corp. for some insane amount like $580 million. Why would News Corp. want to buy a social networking website that nobody uses? We all know that Facebook pushed MySpace off the map a long time ago. So why the purchase? At the point when News Corp. purchased MySpace, MySpace had a database of over 50 million users. (This number is skeptical but it proves the point) News Corp. however, didn’t seem to care much about the software but more about the users and all their contact information. News Corp. now had the opportunity to market to over 50 million youngsters and compete with organizations like MTV in a younger demographic. Now, MySpace was one of those companies that took off with overwhelming success. The social networking epidemic in high schools all across the country spread like a wild-fire. Unless your telling me your starting the next Facebook, your company isn’t going to have such rapid growth. However, creating a website asset like MySpace isn’t hard to do.

Anyone can turn on Google Adwords and place themselves on the first page of Google for a certain keyword. I call this buying your website visitors. The problem with this is once you turn Google Adwords off, your traffic goes to zero. What can a website have that can show measurable long-term value to any investor?

To read more please go to Trey Markel’s official blog www.treymarkel.com