How to Use YouTube to Incorporate Videos on Your Website
Like many other people, I am a visual person. I can learn much faster if you show me something in the form of on paper, or in a book or in a video. When business owners first started catching wind of the Internet and how they could advertise themselves to potential customers, it was all about content. Google wanted as much fresh content that you could possibly get on a website. Even today, the major search engines want to see fresh content on a website. However, today fresh content is no longer just words on a page. Content is now video, audio, words, webinars, podcasts, twitter chats, etc. Video has become the newest and most popular form of content for website owners. YouTube.com is the second largest search engine in the world directly behind Google. It’s a search engine 100% dedicated to video content. Many website visitors like videos because its easy to comprehend. A combination of words, pictures and audio allow for a potential customer to easily understand what you are trying to offer. Studies have shown that when a website owner implements video on a website, their conversion rates go up, their bounce rate goes down, and their average time on site goes up. These are all factors that major search engines take into consideration when judging your website. Needless to say, it also drives revenue.
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